Tuesday, 4 March 2014


People living in and around Long Eaton are being asked to suggest a name for a new multi-million pound extra care housing and specialist residential care scheme for older people being built in the town. The search for the name has been launched by the partnership behind the development - Derbyshire County Council, not-for-profit housing association Housing 21 and housing and regeneration specialist Keepmoat. Work has already started on the site in Tamworth Road, which will cost just under £10 million in total.

The scheme will be a mix of 61 extra care apartments aimed at people aged over 55 years and 16 en-suite specialist residential care rooms for people with dementia and other higher level care needs, respite care and short-term rehabilitation. Extra care apartments give older people the opportunity to live independently in their own home, with their own front door, with the security of 24/7 on site care to meet their care and support needs. Couples can stay living together and support can be tailored to suit each person or couple. As well as extra care housing and specialist residential care, a range of day services for older people will also be run from the new centre when it opens its doors. There will also be a lounge, public café/restaurant, hair salon, therapy and treatment rooms.
Suggestions for a name for the new development are welcomed from people living or working in the Long Eaton area and any local groups or schools.

Housing 21 has drawn up a list of guidelines they would like people to take in to account when making their suggestions for a name for the new development. The guidelines include ensuring the name does not suggest features or landscape that are not part of the development, for example `Sea View’, when there is no view of the sea. They also include avoiding names that suggest a more traditional residential home for older people and avoiding names of well-known local people who may be favoured by some sections of the community but not by others. Derbyshire County Council Cabinet Member for Adult Social Care Councillor Clare Neill said:

“It’s great to see the building work start on this development. I’m particularly pleased that it includes residential care owned and managed by Derbyshire County Council, and that this will be suitable for people with dementia. It’s really important to us that local people get the chance to have their say on the name and I’m looking forward to seeing the suggestions as they come in.”

Regional managing director for the central region at Keepmoat, Martin Smithurst, said: “We believe in building extra care sites which allow older people to remain at the heart of the community, which is why it is particularly appropriate that we give the community the opportunity to name this fantastic facility in Long Eaton.”

The final choice of the name will be made by a panel of representatives from the partnership and announced later in the spring. To suggest a name people should email Housing 21 at
longeaton@housing21.co.uk or write to Gemma Scholes, Housing 21, 1 Staithgate Lane, Odsal, Bradford, BD6 1YA. Suggestions must be submitted by Wednesday 12th March 2014.